rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Design thinking
    sub title: design the on-ramp
    part name: Step fifteen
  title info:
    title: Step fifteen
    sub title: design the on-ramp
  name:
    name part: Liedtka, Jeanne
    role:
      role term: speaker.
  name:
    name part: Colgate Darden Graduate School of Business Administration
    role:
      role term: publisher.
  type of resource: moving image
  genre: videorecording
  genre: Instructional films.
  genre: Films de formation.
  origin info:
    place:
      place term: vau
    date issued: 2016
    issuance: monographic
  language:
    language term: eng
  physical description:
    reformatting quality: access
    form: remote
    extent: 1 online resource (5 minutes)
  abstract: Design the On-Ramp is the last step in Jeanne Liedtka's 15-step Design Thinking methodology and answers many questions. How to achieve scale? How does a new customer learn about your solution? How do you get new customers try it out and hopefully become a user? This five-minute video is part of the Design Thinking video series meant to accompany any one of three cases (Arena Industries [UVA-S-0240], Trenton State College [UVA-S-0241], or Great Lakes [UVA-S-0248]) that explore the design thinking approach to innovative problem solving.
  target audience: adult
  note: University of Virginia, Darden School of Business.
  note: Title from resource description page (viewed September 17, 2020).
  note: In English.
  subject:
    topic: Project management
  subject:
    topic: Industrial management
    topic: Decision making
  subject:
    topic: Problem solving
    topic: Study and teaching
  subject:
    topic: Customer relations
  subject:
    topic: Gestion de projet
  subject:
    topic: Gestion d'entreprise
    topic: Prise de décision
  subject:
    topic: Résolution de problème
    topic: Étude et enseignement
  subject:
    topic: Customer relations
  subject:
    topic: Industrial management
    topic: Decision making
  subject:
    topic: Problem solving
    topic: Study and teaching
  subject:
    topic: Project management
  related item:
    title info:
      title: Design Thinking
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: ALSTP
    record creation date: 200909
    record change date: 20241201232553.0
    record identifier: in00005580021
    language of cataloging:
      language term: eng