Design thinking. design the on-ramp / Step fifteen :

Design the On-Ramp is the last step in Jeanne Liedtka's 15-step Design Thinking methodology and answers many questions. How to achieve scale? How does a new customer learn about your solution? How do you get new customers try it out and hopefully become a user? This five-minute video is part of...

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Bibliographic Details
Other Authors:	Liedtka, Jeanne (Speaker)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	Charlottesville, VA : University of Virginia Darden, 2016.
Series:	Design Thinking
Subjects:	Project management. Industrial management > Decision making. Problem solving > Study and teaching. Customer relations. Gestion de projet. Gestion d'entreprise > Prise de décision. Résolution de problème > Étude et enseignement. Instructional films. Films de formation.
Online Access:	Connect to this streaming video (Alexander Street Press)

Description
Summary:	Design the On-Ramp is the last step in Jeanne Liedtka's 15-step Design Thinking methodology and answers many questions. How to achieve scale? How does a new customer learn about your solution? How do you get new customers try it out and hopefully become a user? This five-minute video is part of the Design Thinking video series meant to accompany any one of three cases (Arena Industries [UVA-S-0240], Trenton State College [UVA-S-0241], or Great Lakes [UVA-S-0248]) that explore the design thinking approach to innovative problem solving.
Item Description:	Title from resource description page (viewed September 17, 2020).
Physical Description:	1 online resource (5 minutes)
Playing Time:	00:04:11