Insights and strategies. Creating your brand proposition /
In this program Eve Ash, Psychologist and Founder of Seven Dimensions, interviews Ben Walkenhorst, Founder, no fussing about to explore some practical advice and strategies. Ben Walkenhorst says you must understand your brand and ensure it represents the image you want: The key to marketing & br...
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| Format: | Video |
| Language: | English |
| Language Notes: | In English. |
| Published: |
Melbourne, Victoria :
Seven Dimensions,
2015.
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| Series: | Academic Video Online
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| Subjects: | |
| Online Access: | Connect to this streaming video (Alexander Street Press) |
| Summary: | In this program Eve Ash, Psychologist and Founder of Seven Dimensions, interviews Ben Walkenhorst, Founder, no fussing about to explore some practical advice and strategies. Ben Walkenhorst says you must understand your brand and ensure it represents the image you want: The key to marketing & branding; The value proposition; The brand essence: 1. Social 2. Functional 3. Emotional; Consider your brand as a character; The brand identity; Brand evolution; Marketing essentials. |
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| Item Description: | Title from title screen (viewed February 28, 2019). |
| Physical Description: | 1 online resource (11 minutes) |
| Playing Time: | 00:10:23 |