| Summary: | The landscape of British supermarkets is changing. The big five supermarkets once ruled the high street and their ubiquitous megastores could be found in every British town. But times, shopping trends and customer needs are transforming. Customer loyalty is fading, online shopping is on the up, convenience is king and there's a price war like never before. Supermarkets have had to change their tactics - and fast. Which new trade secrets, technological innovations, and marketing strategies have Britain's supermarkets adopted? And is it enough to stay on top? Gregg Wallace and journalist Babita Sharma get the inside track on the latest tactics in the supermarket wars to help us stay one step ahead. This time, they're looking at one of the biggest battlegrounds - health. Gregg discovers the exotic ingredient being used to produce a healthier burger and goes on the trail of a major health trend - spiralized veg. Meanwhile, Babita finds out how we're being manipulated by food health labels.
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