| Summary: | This dramatised case study highlights key financial issues in family firm Logical Friends. Lively scenarios outline typical financial dilemmas and viewers are invited to consider possible solutions. CRISIS, WHAT CRISIS? Logical Friends is a small computer business in financial difficulties. Sales have been falling for two years and if the trend continues they'll be making a loss. Managing director Harry argues they need to take urgent action. Bee, his wife and shareholder in the firm, sees no crisis and argues they should just hold tight. TO BUY OR NOT TO BUY? Harry comes up with an idea to avoid financial disaster - buy one of their competitors. Bee is bitterly opposed. She has an alternative strategy based on their investment in houses. She also thinks they need to get a grip on costs. In particular she thinks they should axe Harry's pet internet cafe project. Harry's not keen! NOT ONE BRICK! Matters come to a head. Harry says they need to sell Bee's houses so they can buy their competitor. Bee argues this is a mad idea: it won't just threaten the business but their marriage, too!
|
|---|