Craig Johnson : J.C. Penney broke cardinal rule of retail /

Craig Johnson, president at Customer Growth Partners, examines what went wrong with J.C. Penney CEO Ron Johnson's turnaround plan as the retailer reported its lowest sales results in more than two decades. He speaks on Bloomberg television's 'Market Makers.'

Bibliographic Details
Corporate Author:	Bloomberg News (Firm) (Producer)
Other Authors:	Ruhle, Stephanie (Speaker)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	New York : Bloomberg, 2013.
Series:	Business and education in video
Subjects:	Consumer behavior. Customer relations. Retail trade. Consommateurs > Comportement. Commerce de détail. Television news programs. Téléjournaux.
Online Access:	Connect to this streaming video (Alexander Street Press)

Description
Summary:	Craig Johnson, president at Customer Growth Partners, examines what went wrong with J.C. Penney CEO Ron Johnson's turnaround plan as the retailer reported its lowest sales results in more than two decades. He speaks on Bloomberg television's 'Market Makers.'
Item Description:	Title from resource description page (viewed Apr. 28, 2014).
Physical Description:	1 online resource (6 min.).
Playing Time:	00:06:16