Building a personal brand customers can identify /
In today's 'This Maters Now, ' Jeff Hayzlett, CEO at The Hayzlett Group, looks at how companies need to build a personal brand customers can identify with and the dangers of a personality overshadowing a product. He speaks on Bloomberg Television's 'Bloomberg Surveillance.&#...
| Corporate Author: | |
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| Format: | Video |
| Language: | English |
| Language Notes: | In English. |
| Published: |
New York :
Bloomberg,
2013.
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| Series: | Business and education in video
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| Subjects: | |
| Online Access: | Connect to this streaming video (Alexander Street Press) |
| Summary: | In today's 'This Maters Now, ' Jeff Hayzlett, CEO at The Hayzlett Group, looks at how companies need to build a personal brand customers can identify with and the dangers of a personality overshadowing a product. He speaks on Bloomberg Television's 'Bloomberg Surveillance.' |
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| Item Description: | Title from resource description page (viewed Apr. 28, 2014). |
| Physical Description: | 1 online resource (2 min.). |
| Playing Time: | 00:02:24 |