Cracking Open Your Wallet /

July 14, 2005 - Why do we buy the things we buy? The person who can solve those mysteries stands to make a fortune, and many of America's largest companies think they've found him. Jim Stewart reports.

Bibliographic Details

Other Authors:	Stewart, Jim (Reporter), Wolff, Andrew (Producer)
Format:	eBook
Language:	English
Language Notes:	In English. Original language in English.
Published:	New York, NY : Columbia Broadcasting System, 2005.
Series:	60 Minutes
Subjects:	Advertising > Psychological aspects. Commercial products > Psychological aspects. 2000s. Marketing and advertising. Psychology. Shopping. Consumers. Publicité > Aspect psychologique. Produits commerciaux > Aspect psychologique. News story. Television news programs. Téléjournaux.
Online Access:	Connect to this streaming video (Alexander Street Press)