Cracking the advertising code /

If you think 'bait and switch' is a fishing tip, you have a lot to learn about advertising! Viewers will learn how to make good buying decisions by spotting advertising ploys including: celebrity endorsement, customer testimony, emotional appeal, unproven claims, urgency and more.

Bibliographic Details
Other Authors:	Jennings, Judy (Producer), Simmons, Dan (Director)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	Owatonna, MN : Learning Zone Express, 2006.
Series:	Academic Video Online
Subjects:	Advertising > Psychological aspects. Teenage consumers. Publicité > Aspect psychologique. Adolescents consommateurs. Advertising > Psychological aspects Teenage consumers Educational films Educational films. Films éducatifs.
Online Access:	Connect to this streaming video (Alexander Street Press)

Description
Summary:	If you think 'bait and switch' is a fishing tip, you have a lot to learn about advertising! Viewers will learn how to make good buying decisions by spotting advertising ploys including: celebrity endorsement, customer testimony, emotional appeal, unproven claims, urgency and more.
Item Description:	Title from resource description page (viewed August 18, 2015).
Physical Description:	1 online resource (18 min.)
Playing Time:	00:17:41