Design thinking. create some napkin pitches / Step ten :

After generating concepts for the What if? stage, "Create Some Napkin Pitches" asks you to summarize and communicate all of your concepts using four questions so they can be compared side-by-side: What is the idea? What customer needs does it address? Why does this offering create value fo...

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Bibliographic Details
Other Authors: Liedtka, Jeanne (Speaker)
Format: Video
Language:English
Language Notes:In English.
Published: Charlottesville, VA : University of Virginia Darden, 2016.
Series:Design Thinking
Subjects:
Online Access:Connect to this streaming video (Alexander Street Press)

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