Design thinking. create some napkin pitches / Step ten :

After generating concepts for the What if? stage, "Create Some Napkin Pitches" asks you to summarize and communicate all of your concepts using four questions so they can be compared side-by-side: What is the idea? What customer needs does it address? Why does this offering create value fo...

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Bibliographic Details
Other Authors:	Liedtka, Jeanne (Speaker)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	Charlottesville, VA : University of Virginia Darden, 2016.
Series:	Design Thinking
Subjects:	Project management. Industrial management > Decision making. Problem solving > Study and teaching. Customer relations. Gestion de projet. Gestion d'entreprise > Prise de décision. Résolution de problème > Étude et enseignement. Instructional films. Films de formation.
Online Access:	Connect to this streaming video (Alexander Street Press)

Description
Summary:	After generating concepts for the What if? stage, "Create Some Napkin Pitches" asks you to summarize and communicate all of your concepts using four questions so they can be compared side-by-side: What is the idea? What customer needs does it address? Why does this offering create value for the customer? Finally, what is the business rationale behind the concept? This video is part of the Design Thinking video series meant to accompany any one of three cases (Arena Industries [UVA-S-0240], Trenton State College [UVA-S-0241], or Great Lakes [UVA-S-0248]) that explore the design thinking approach to innovative problem solving.
Item Description:	Title from resource description page (viewed September 17, 2020).
Physical Description:	1 online resource (9 minutes)
Playing Time:	00:08:33