APA (7th ed.) Citation

Liedtka, J. (2016). Design thinking: Create some napkin pitches. University of Virginia Darden.

Chicago Style (17th ed.) Citation

Liedtka, Jeanne. Design Thinking: Create Some Napkin Pitches. Charlottesville, VA: University of Virginia Darden, 2016.

MLA (9th ed.) Citation

Liedtka, Jeanne. Design Thinking: Create Some Napkin Pitches. University of Virginia Darden, 2016.