http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Colgate Darden Graduate School of Business Administration
In step 14 of Jeanne Liedtka's 15-step Design Thinking methodology, "Run Your Learning Launches," you will learn how to quickly and inexpensively design and conduct a series of experiments in the marketplace. While not a pilot or a commercial rollout, the learning launch is the final test of your innovation concept with real customers, the result of which will be a decision. This 15-minute video is part of the Design Thinking video series meant to accompany any one of three cases (Arena Industries [UVA-S-0240], Trenton State College [UVA-S-0241], or Great Lakes [UVA-S-0248]) that explore the design thinking approach to innovative problem solving.
University of Virginia, Darden School of Business.
Title from resource description page (viewed September 17, 2020).