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Design thinking. run your learning launches / Step fourteen :

In step 14 of Jeanne Liedtka's 15-step Design Thinking methodology, "Run Your Learning Launches," you will learn how to quickly and inexpensively design and conduct a series of experiments in the marketplace. While not a pilot or a commercial rollout, the learning launch is the final...

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Bibliographic Details
Other Authors: Liedtka, Jeanne (Speaker)
Format: Video
Language:English
Language Notes:In English.
Published: Charlottesville, VA : University of Virginia Darden, 2016.
Series:Design Thinking
Subjects:
Project management.
Industrial management > Decision making.
Problem solving > Study and teaching.
Customer relations.
Feedback (Psychology)
Gestion de projet.
Gestion d'entreprise > Prise de décision.
Résolution de problème > Étude et enseignement.
Rétroaction (Psychologie)
Instructional films.
Films de formation.
Online Access:Connect to this streaming video (Alexander Street Press)
Description
Summary:In step 14 of Jeanne Liedtka's 15-step Design Thinking methodology, "Run Your Learning Launches," you will learn how to quickly and inexpensively design and conduct a series of experiments in the marketplace. While not a pilot or a commercial rollout, the learning launch is the final test of your innovation concept with real customers, the result of which will be a decision. This 15-minute video is part of the Design Thinking video series meant to accompany any one of three cases (Arena Industries [UVA-S-0240], Trenton State College [UVA-S-0241], or Great Lakes [UVA-S-0248]) that explore the design thinking approach to innovative problem solving.
Item Description:Title from resource description page (viewed September 17, 2020).
Physical Description:1 online resource (16 minutes)
Playing Time:00:15:16