Cover Image

A look at J.C. Penney's identity crisis /

Jason DeLand, Anomaly Founding Partner, discusses the new ad campaign for J.C. Penney and the outlook for the company on Bloomberg Television.

Bibliographic Details
Corporate Author: Bloomberg News (Firm) (Producer)
Other Authors: Liu, Betty (Speaker)
Format: Video
Language:English
Language Notes:In English.
Published: New York : Bloomberg, 2013.
Series:Business and education in video
Subjects:
Branding (Marketing)
Retail trade.
Stratégie de marque.
Commerce de détail.
Television news programs.
Téléjournaux.
Online Access:Connect to this streaming video (Alexander Street Press)
Description
Summary:Jason DeLand, Anomaly Founding Partner, discusses the new ad campaign for J.C. Penney and the outlook for the company on Bloomberg Television.
Item Description:Title from resource description page (viewed Apr. 28, 2014).
Physical Description:1 online resource (4 min.).
Playing Time:00:03:39