Brain sell /
Advertisers have always wanted to get inside our heads and they claim to be getting closer than ever to doing just that. Products and advertising campaigns built on breakthroughs in neuroscience are already on the market, but Maryanne Demasi explores whether they're assisting the delivery of pr...
| Other Authors: | |
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| Format: | Video |
| Language: | English |
| Language Notes: | This edition in English. |
| Published: |
New South Wales :
ABC Commercial,
2011.
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| Series: | Catalyst ;
Series 12, Episode 19, Part 1 VAST: academic video online |
| Subjects: | |
| Online Access: | Connect to this streaming video (Alexander Street Press) |
| Summary: | Advertisers have always wanted to get inside our heads and they claim to be getting closer than ever to doing just that. Products and advertising campaigns built on breakthroughs in neuroscience are already on the market, but Maryanne Demasi explores whether they're assisting the delivery of products better suited to our wants, or hijacking our free will to buy what we need. |
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| Item Description: | Title from resource description page (viewed July 10, 2014). |
| Physical Description: | 1 online resource (5 min.). |
| Playing Time: | 00:05:34 |