Money programme. Coke's water bomb /

When Coca Cola launched Dasani bottled water in the UK in February, they had high hopes that the success the brand had enjoyed in the States would soon be replicated across Europe. Yet a mere five weeks later - after its source was revealed to be not fresh spring water but the tap waters of Sidcup -...

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Bibliographic Details
Other Authors:	Turner, Libby (Television producer) (Director, Producer), Datar, Rajan (Narrator)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	London, England : BBC Worldwide, 2004.
Series:	Academic Video Online
Subjects:	Coca-Cola Company. Bottled water industry > Great Britain. Advertising > Bottled water > Great Britain. Bottled water > Great Britain > Marketing. Eau en bouteille > Industrie > Grande-Bretagne. Advertising > Bottled water. Bottled water industry. Bottled water > Marketing. Great Britain. Documentary television programs. Documentaires télévisés.
Online Access:	Connect to this streaming video (Alexander Street Press)

Description
Summary:	When Coca Cola launched Dasani bottled water in the UK in February, they had high hopes that the success the brand had enjoyed in the States would soon be replicated across Europe. Yet a mere five weeks later - after its source was revealed to be not fresh spring water but the tap waters of Sidcup - it had been withdrawn from sale at a cost of millions of pounds. How could Coca Cola, supposedly one of the most sophisticated marketing organizations in the world, have got this key product launch so badly wrong?
Item Description:	Title from resource description page (viewed February 26, 2019).
Physical Description:	1 online resource (28 min.)
Playing Time:	00:27:51