rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Iceland Foods
    sub title: life in the freezer cabinet
    part number: Episode 2
  name:
    name part: Rogan, James
    name part: (Filmmaker)
    role:
      role term: director.
  name:
    name part: Shapira, Max
    role:
      role term: director,
    role:
      role term: producer.
  name:
    name part: Pomeroy, Alisa
    role:
      role term: producer.
  name:
    name part: Jensen, Ashley
    role:
      role term: narrator.
  name:
    name part: BBC Worldwide Ltd
    role:
      role term: production company.
  type of resource: moving image
  genre: videorecording
  genre: Educational films
  genre: Educational films.
  genre: Films éducatifs.
  origin info:
    place:
      place term: enk
    date issued: 2013
    issuance: monographic
  language:
    language term: eng
  physical description:
    reformatting quality: access
    form: remote
    extent: 1 online resource (59 min.)
  abstract: In this episode, Iceland CEO Malcolm Walker lets the cameras into the boardroom and stores, as the company deals with the fallout from the horsemeat scandal. With the media storm continuing to dent sales, Malcolm hopes his plain speaking will get the company out of hot water, but his strategy backfires badly. Keith, the company's long-suffering PR expert, is left dealing with an email inbox peppered with some imaginatively-written complaints. Winning back public trust is not going to be easy, but can a half-price sale on burgers get people buying them again? Despite the uncertainty, Malcolm's pressing ahead with opening a new store in the former mining town of Treorchy in Wales. Meanwhile, senior buyer Alastair needs to find an attention-grabbing name for his newest product - prawns in a rice crispy-style batter.
  target audience: adult
  note: directed by James Rogan.
  note: Title from resource description page (viewed January 11, 2017).
  note: In English.
  subject:
    name:
      name part: Walker, Malcolm
  subject:
    name:
      name part: Iceland (Firm)
  subject:
    name:
      name part: Walker, Malcolm
  subject:
    name:
      name part: Iceland (Firm)
  subject:
    topic: Frozen foods
  subject:
    topic: Frozen foods industry
  subject:
    topic: Frozen Foods
  subject:
    topic: Aliments congelés
  subject:
    topic: Aliments congelés
    topic: Industrie
  subject:
    topic: Frozen foods
  subject:
    topic: Frozen foods industry
  related item:
    title info:
      title: Academic Video Online
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: ALSTP
    record creation date: 170111
    record change date: 20241201231848.2
    record identifier: in00005569538
    language of cataloging:
      language term: eng