It's about Whanau /

Tawera Productions produced a high profile landmark T.V.C campaign 'It's about Whanau', to promote quitting among Maori smokers. One in every two adult Maori smoke while Maori women have the highest lung cancer rate in the world. This series of 12 30-second television commercials was...

Full description

Bibliographic Details
Format:	Video
Language:	English
Language Notes:	In English.
Published:	Auckland : Tawera Productions, 2001.
Series:	Academic Video Online
Subjects:	Maori (New Zealand people) > Tobacco use. Smoking cessation > New Zealand. Smoking > Health aspects. Maoris > Tabagisme. Tabagisme > Traitement > Méthodes > Nouvelle-Zélande. Smoking cessation. New Zealand. Television commercials. Messages publicitaires télévisés.
Online Access:	Connect to this streaming video (Alexander Street Press)

Description
Summary:	Tawera Productions produced a high profile landmark T.V.C campaign 'It's about Whanau', to promote quitting among Maori smokers. One in every two adult Maori smoke while Maori women have the highest lung cancer rate in the world. This series of 12 30-second television commercials was the first campaign of its kind produced by and for Maori.
Item Description:	Title from resource description page (viewed May 22, 2015).
Physical Description:	1 online resource (1 video file (13 min.))
Playing Time:	00:12:46