Marketing series. product / Episode 4, The marketing mix :

An introduction into the essentials of 'product'. What is value analysis? How is it done? What is the product life cycle? How can a business extend the life of a product? What is meant by brand extension? Also includes the Boston Matrix as a way of analyzing a product portfolio.

Bibliographic Details
Format:	Video
Language:	English
Language Notes:	In English.
Published:	London : TV Choice, 2013.
Series:	Academic Video Online
Subjects:	Marketing. Product differentiation. Product life cycle. Value analysis (Cost control) Produits commerciaux > Différenciation. Produits commerciaux > Cycle de vie. Analyse de la valeur. Marketing Product differentiation Product life cycle documentary film. Documentary films Documentary films. Documentaires.
Online Access:	Connect to this streaming video (Alexander Street Press)

Description
Summary:	An introduction into the essentials of 'product'. What is value analysis? How is it done? What is the product life cycle? How can a business extend the life of a product? What is meant by brand extension? Also includes the Boston Matrix as a way of analyzing a product portfolio.
Item Description:	Title from resource description page (viewed March 24, 2016).
Physical Description:	1 online resource (31 min.)
Playing Time:	00:30:43