High Street dreams. Episode 1, Food and drink /
Fragrance guru Jo Malone is one of Britain's most successful female entrepreneurs having built a luxury brand worth millions which is loved by women all over the world. In this inspiring series, she gives budding entrepreneurs the chance to take a product they have created to new heights, launc...
| Other Authors: | , |
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| Format: | Video |
| Language: | English |
| Language Notes: | In English. |
| Published: |
London, England :
British Broadcasting Corporation,
2010.
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| Series: | Academic Video Online
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| Subjects: | |
| Online Access: | Connect to this streaming video (Alexander Street Press) |
| Summary: | Fragrance guru Jo Malone is one of Britain's most successful female entrepreneurs having built a luxury brand worth millions which is loved by women all over the world. In this inspiring series, she gives budding entrepreneurs the chance to take a product they have created to new heights, launching them from kitchen table to high street. This episode focuses on the Food and Drink business. After being coached in branding, public relations and business, all must prepare for a pitch to a major retailer. In the cut-throat world of business - and during a recession - can they succeed? Food and Drink is part of the entertaining BBC business series High Street Dreams where small business entrepreneurs are given the chance to realise their business dreams. |
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| Item Description: | Title from resource description page (viewed February 08, 2017). |
| Physical Description: | 1 online resource (59 min.) |
| Playing Time: | 00:59:28 |