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Will the Clover bring luck to Starbucks? /

David Reibstein, Wharton Business School professor, looks at Starbucks' move to serve coffee connoisseurs with the introduction of 'The Clover' and how it can impact their business on many levels. He speaks on Bloomberg Television's 'Market Makers.'

Bibliographic Details
Corporate Author: Bloomberg News (Firm) (Producer)
Other Authors: Eisen, Sara (Speaker)
Format: Video
Language:English
Language Notes:In English.
Published: New York : Bloomberg, 2013.
Series:Business and education in video
Subjects:
Starbucks Coffee Company.
Chain coffeehouses.
Product management.
Strategic planning.
Produits commerciaux > Gestion.
Planification stratégique.
Television news programs.
Téléjournaux.
Online Access:Connect to this streaming video (Alexander Street Press)
Description
Summary:David Reibstein, Wharton Business School professor, looks at Starbucks' move to serve coffee connoisseurs with the introduction of 'The Clover' and how it can impact their business on many levels. He speaks on Bloomberg Television's 'Market Makers.'
Item Description:Title from resource description page (viewed Apr. 28, 2014).
Physical Description:1 online resource (5 min.).
Playing Time:00:05:21