APA (7th ed.) Citation

Bloomberg News (Firm), Eisen, S., & Schatzker, E. (2013). Should we spend $3B to map the human brain? Bloomberg.

Chicago Style (17th ed.) Citation

Bloomberg News (Firm), Sara Eisen, and Erik Schatzker. Should We Spend $3B to Map the Human Brain? New York: Bloomberg, 2013.

MLA (9th ed.) Citation

Bloomberg News (Firm), et al. Should We Spend $3B to Map the Human Brain? Bloomberg, 2013.