Consultant. Episode 4, Singapore /

Branding is no longer just about selling the product or service. It's about the user experience and getting involved in the community. Going green, green-washing and social responsibility are buzz words in branding right now. Can brands actually save our planet? Join brand consultant Jorg Dietz...

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Bibliographic Details
Other Authors:	Rajendran, Shamala (Producer)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	Montreal, QC : Ciné Fête, 2008.
Series:	VAST: academic video online
Subjects:	Branding (Marketing) > Singapore. Brand name products > Singapore. Marketing > Singapore. Singapore. Stratégie de marque > Singapour. Produits de marque > Singapour. Marketing > Singapour. Brand name products. Branding (Marketing) Marketing. Alexander Street Video. Documentary films. Documentaires.
Online Access:	Connect to this streaming video (Alexander Street Press)

Description
Summary:	Branding is no longer just about selling the product or service. It's about the user experience and getting involved in the community. Going green, green-washing and social responsibility are buzz words in branding right now. Can brands actually save our planet? Join brand consultant Jorg Dietzel in the concluding episode of the series - in green Singapore.
Item Description:	Title from resource description page (viewed May 13, 2014).
Physical Description:	1 online resource (22 min.).
Playing Time:	00:22:00