Marketing research /

Companies in today's society would have a hard time understanding the competitive business world without marketing research. Discusses the numerous research techniques used in business to help determine customer needs, wants, opinions and whether or not they would purchase a company's prod...

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Bibliographic Details
Corporate Author:	D.E. Visuals (Firm)
Other Authors:	Rutsohn, Phil
Format:	Video
Language:	English
Language Notes:	In English.
Published:	Sunrise, FL : D.E. Visuals, 1992.
Series:	Business education in video
Subjects:	Marketing research. Marketing > United States. Questionnaires. Wholesale trade > United States. Surveys and Questionnaires. Marketing > Recherche. Marketing > États-Unis. Commerce de gros > États-Unis. Marketing. Wholesale trade. United States. Educational films. Films éducatifs.
Online Access:	Connect to this streaming video (Alexander Street Press) Connect to this streaming video (Alexander Street Press)

Description
Summary:	Companies in today's society would have a hard time understanding the competitive business world without marketing research. Discusses the numerous research techniques used in business to help determine customer needs, wants, opinions and whether or not they would purchase a company's products or services. Different methods are compared and numerous examples are given for each.
Item Description:	Title from resource description page (viewed Dec. 18, 2014).
Physical Description:	1 online resource (2 online resources (48 min.).).
Playing Time:	00:24:01 00:23:31