rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: psychology behind today's advertising
  name:
    name part: D.E. Visuals (Firm)
    role:
      role term: pro
  type of resource: moving image
  genre: videorecording
  genre: Educational films.
  genre: Films éducatifs.
  origin info:
    place:
      place term: flu
    place:
      place term: Sunrise, FL
    publisher: D.E. Visuals
    date issued: 2008
    issuance: monographic
  language:
    language term: eng
  physical description:
    reformatting quality: access
    form: remote
    extent: 1 online resource (16 min.).
  abstract: It's no longer practical to address the consuming public as one entity. The US is experiencing significant growth in the different ethnicities with each requiring special attention to their purchasing needs. African American, Hispanic and Asian consumers are becoming major purchasers of all merchandise. Manufacturers, retailers and other channel members are employing new strategies to attract these market segments. Interviews with leading representatives of the major ethnicities and a wealth of footage underscore the marketing techniques employed to reach these markets.
  target audience: general
  note: by D.E. Visuals.
  note: Title from resource description page (viewed Mar. 12, 2014).
  note: This edition in English.
  subject:
    geographic code: n-us---
  subject:
    topic: Advertising
    topic: Psychological aspects
  subject:
    topic: Minority consumers
    geographic: United States
  subject:
    topic: Publicité
    topic: Aspect psychologique
  subject:
    topic: Advertising
    topic: Psychological aspects
  subject:
    topic: Minority consumers
  subject:
    geographic: United States
  related item:
    title info:
      title: Global business and economics in video
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: ALSTP
    record creation date: 140312
    record change date: 20241201231457.0
    record identifier: in00005563756
    language of cataloging:
      language term: eng