APA (7th ed.) Citation

Bloomberg News (Firm), Eisen, S., & Keene, T. (2013). Apple's next products: Is a new strategy needed? Bloomberg.

Chicago Style (17th ed.) Citation

Bloomberg News (Firm), Sara Eisen, and Tom Keene. Apple's Next Products: Is a New Strategy Needed? New York: Bloomberg, 2013.

MLA (9th ed.) Citation

Bloomberg News (Firm), et al. Apple's Next Products: Is a New Strategy Needed? Bloomberg, 2013.