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Understanding generation Y, the $200b demographic /

Joe Kessler, president of The Intelligence Group, discusses how Generation Y is impacting the media industry. He speaks on Bloomberg Television's 'Street Smart.'

Bibliographic Details
Corporate Author: Bloomberg News (Firm) (Producer)
Other Authors: Regan, Trish, 1977- (Speaker)
Format: Video
Language:English
Language Notes:In English.
Published: New York : Bloomberg, 2013.
Series:Business and education in video
Subjects:
Marketing.
Mass media.
Médias.
Television news programs.
Téléjournaux.
Online Access:Connect to this streaming video (Alexander Street Press)

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