rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Guarding the Family Silver
  name:
    name part: Maniapoto-Jackson, Moana
    role:
      role term: director,
    role:
      role term: narrator.
  name:
    name part: Mills, Toby
    role:
      role term: director,
    role:
      role term: producer.
  name:
    name part: Black Pearl Productions
    role:
      role term: production company.
  name:
    name part: Tawera Productions
    role:
      role term: production company.
  type of resource: moving image
  genre: videorecording
  genre: Documentaries and Factual Films
  genre: Streaming videos.
  genre: documentary film.
  genre: Documentary films
  genre: Documentary films.
  genre: Documentaires.
  origin info:
    place:
      place term: nz
    date issued: 2005
    issuance: monographic
  language:
    language term: eng
  physical description:
    reformatting quality: access
    form: remote
    extent: 1 online resource (45 min.)
  abstract: Companies right around the world are on the lookout for something to help brand their product in the global marketplace. In order to create a point of difference, companies are turning their eyes to New Zealand. Things we take for granted, that we think belong to us, even words and names, are up for grabs. In 2002, musician Moana Maniapoto was prevented from using her first name to market herself in Germany because it was copyrighted by someone else. That bewildering experience prompted this award-winning doco made with partner Toby Mills. It explores wider issues of commercial exploitation of 'exotic' indigenous cultures by global companies - a vexed area which Western intellectual property law seems ill-equipped to deal with. There are case studies of the good, the bad and the ugly over usage by brands including Lego, the All Blacks, Ford, Moontide and Playstation.
  target audience: adult
  note: directors, Moana Maniapoto, Toby Mills ; producer, Toby Mills ; a Tawera / Black Pearl Production.
  note: Title from resource description page (viewed September 19, 2016).
  note: In English.
  subject:
    geographic code: u-nz---
  subject:
    topic: Trademarks
    topic: Law and legislation
    geographic: New Zealand
  subject:
    topic: Intellectual property
    geographic: New Zealand
  subject:
    topic: Cultural property
    topic: Protection
    geographic: New Zealand
  subject:
    topic: Māori (New Zealand people)
    topic: Legal status, laws, etc
  subject:
    geographic: New Zealand
  subject:
    topic: Propriété intellectuelle
    geographic: Nouvelle-Zélande
  subject:
    topic: Cultural property
    topic: Protection
  subject:
    topic: Intellectual property
  subject:
    topic: Māori (New Zealand people)
    topic: Legal status, laws, etc
  subject:
    topic: Trademarks
    topic: Law and legislation
  subject:
    geographic: New Zealand
  classification: 929.95
  related item:
    title info:
      title: Academic Video Online
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: ALSTP
    record creation date: 160919
    record change date: 20241201231440.5
    record identifier: in00005563342
    language of cataloging:
      language term: eng