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Zynga's turnaround : what's Don Mattrick's playbook? /

New York University Stern School of Business Professor J.P. Eggers discusses the future for Microsoft's Xbox with former head Don Mattrick leaving to become CEO of Zynga. Egers speaks with Tom Keene on Bloomberg Television's 'Bloomberg Surveillance.'

Bibliographic Details
Corporate Author: Bloomberg News (Firm) (Producer)
Other Authors: Fu, Scarlet (Speaker), Keene, Tom (Speaker), Steel, Alix (Speaker)
Format: Video
Language:English
Language Notes:In English.
Published: New York : Bloomberg, 2013.
Series:Business and education in video
Subjects:
Internet.
Video games.
Internet
Video Games
Jeux vidéo.
Television news programs.
Téléjournaux.
Online Access:Connect to this streaming video (Alexander Street Press)

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