Advertising layout. space allocations / Part 1 :
Excellent for any course in advertising, advertising creative, or graphic design. Suggests the proper space allocation for the illustration, headline, copy and logo. Discusses whether to use a photograph or original art for the illustration. Covers headline issues such as overprinting, reverse type...
| Corporate Author: | |
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| Format: | Video |
| Language: | English |
| Language Notes: | This edition in English. |
| Published: |
Sunrise, FL :
D.E. Visuals,
2011.
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| Series: | Global business and economics in video
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| Subjects: | |
| Online Access: | Connect to this streaming video (Alexander Street Press) |
| Summary: | Excellent for any course in advertising, advertising creative, or graphic design. Suggests the proper space allocation for the illustration, headline, copy and logo. Discusses whether to use a photograph or original art for the illustration. Covers headline issues such as overprinting, reverse type and typefaces. Shows examples of the optical enter, symmetrical and asymmetrical balance and the Kodak 'rule of thirds.' Covers the layout techniques of vertical half, horizontal half, corner half, white space, bleed, and borders. Concludes with a discussion and examples of 'simplicity', 'unity' and 'harmony' in layout design. |
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| Item Description: | Title from resource description page (viewed Mar. 12, 2014). |
| Physical Description: | 1 online resource (20 min.). |
| Playing Time: | 00:19:34 |