The clarity imperative /
In The Clarity Imperative, John Jenson uses a variety of inspirational stories to introduce viewers to the importance of 'consistent messaging'. He shows that when people within a group or organization share the same understanding of 'what we do', 'our culture' and ...
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| Format: | Video |
| Language: | English |
| Language Notes: | This edition in English. |
| Published: |
Carlsbad, CA :
CRM Learning,
2009.
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| Series: | Global business and economics in video
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| Subjects: | |
| Online Access: | Connect to this streaming video (Alexander Street Press) |
| Summary: | In The Clarity Imperative, John Jenson uses a variety of inspirational stories to introduce viewers to the importance of 'consistent messaging'. He shows that when people within a group or organization share the same understanding of 'what we do', 'our culture' and 'our direction' -- to the point where they can succinctly express these things to others -- they are easily able to walk their talk. Ultimately the group separates itself from those that are trying to be all things to everybody. |
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| Item Description: | Title from resource description page (viewed Mar. 12, 2014). |
| Physical Description: | 1 online resource (21 min.). |
| Playing Time: | 00:20:58 |