Advertising layout. visual direction / Part 2 :

Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of 'diagonal', 'standard...

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Bibliographic Details
Corporate Author:	D.E. Visuals (Firm) (Producer)
Format:	Video
Language:	English
Language Notes:	This edition in English.
Published:	Sunrise, FL : D.E. Visuals, 2011.
Series:	Global business and economics in video
Subjects:	Communication in design. Advertising. Communication en design. Educational films. Films éducatifs.
Online Access:	Connect to this streaming video (Alexander Street Press)

Description
Summary:	Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of 'diagonal', 'standard', 'C', 'Z', 'overlapping', and 'spatial progression.' Concludes with a special section on the importance and use of headlines and sub-headlines.
Item Description:	Title from resource description page (viewed Mar. 12, 2014).
Physical Description:	1 online resource (19 min.).
Playing Time:	00:18:42