Shocking ads : does provocation pay off for brands? /

Saatchi & Saatchi Chief Strategy Officer Claudine Cheever discusses whether shocking advertising is effective on Bloomberg Television's 'Market Makers.'

Bibliographic Details

Corporate Author:	Bloomberg News (Firm) (Producer)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	New York : Bloomberg, 2013.
Series:	Business and education in video
Subjects:	Advertising. Marketing. Marketing Television news programs. Téléjournaux.
Online Access:	Connect to this streaming video (Alexander Street Press)