Heineken CEO Dolf van den Brink on input cost pressures & portfolio performance /
Heineken Chief Executive Officer Dolf van den Brink says the company are deliberately being cautious on their outlook due to the inflationary environment. In their company filings, the beermaker warned it faced the worst inflation in a decade. That's despite the Heineken brand itself posting do...
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| Format: | Video |
| Language: | English |
| Language Notes: | In English. |
| Published: |
[New York, New York] :
Bloomberg,
2022.
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| Series: | Academic Video Online
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| Subjects: | |
| Online Access: | Connect to this streaming video (Alexander Street Press) |
| Summary: | Heineken Chief Executive Officer Dolf van den Brink says the company are deliberately being cautious on their outlook due to the inflationary environment. In their company filings, the beermaker warned it faced the worst inflation in a decade. That's despite the Heineken brand itself posting double digit growth in 60 countries last year. Van der Brink also highlighted the out-performance of inflation-resilient premium brands, which are growing at double the rate (10%) of the total portfolio (+5%). He talked to Bloomberg's Francine Lacqua immediately after the European market opened. Lead in: How much could you actually increase prices? You talked about courageous price increases, what does that mean? |
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| Item Description: | Title from resource description page (viewed April 26, 2022). |
| Physical Description: | 1 online resource (3 minutes) |
| Playing Time: | 00:02:40 |