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Game changers. Episode 6, Richard Branson /

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From Virgin Records to Virgin Airlines to Virgin Galactic, he took the power and possibilities of branding to new heights. In the process, he reinvented the role of the entrepreneur, becoming his own best pitchman and turning himself into a living symbol of the Virgin brand. Along the way, Branson b...

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Bibliographic Details
Other Authors: Simson, Gary (Producer), Marcoux, Ted (Narrator)
Format: Video
Language:English
Language Notes:In English.
Published: District of Columbia : MagellanTV, 2011.
Series:Academic Video Online
Subjects:
Branson, Richard.
Virgin Group.
Branson, Richard
Virgin Group
Entrepreneurship.
Businesspeople.
Branding (Marketing)
Entrepreneuriat.
Gens d'affaires.
Stratégie de marque.
Businesspeople
Entrepreneurship
Biographical television programs
Documentary television programs
Documentary television programs.
Biographical television programs.
Documentaires télévisés.
Biographies télévisées.
Online Access:Connect to this streaming video (Alexander Street Press)
Description
Summary:From Virgin Records to Virgin Airlines to Virgin Galactic, he took the power and possibilities of branding to new heights. In the process, he reinvented the role of the entrepreneur, becoming his own best pitchman and turning himself into a living symbol of the Virgin brand. Along the way, Branson brought adventure back into venture capitalism.
Item Description:Title from resource description page (viewed October 03, 2023).
Physical Description:1 online resource (25 minutes)
Playing Time:00:24:37