http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
How to grow your business with Yelp advertising
Howcast -Every week, millions of people turn to Yelp when looking for a local business, because Yelp helps them figure out the best place to spend their money. Yelp's free tools can enhance a business's presence on the site, but to really attract new customers, the YelpAds program puts your business front and center.
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