Pernod Ricard's Ann Mukherjee on how to go from CMO to CEO /

Landing the CEO role can often be a struggle for marketing executives. Pernod Richard's CEO on what it takes to get the top job and how having marketing experience to lean on can be an advantage in today's consumer-centric business environment.

Bibliographic Details

Other Authors:	Vranica, Suzanne (Interviewer)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	New York, NY : Wall Street Journal, 2020.
Series:	Academic Video Online
Subjects:	Pernod Ricard (Firm) Marketing executives > Promotions. Executives > Training of. Success in business. Marketing > Management. Responsables marketing > Promotions. Succès dans les affaires. Marketing > Gestion. Interview interviews. Interviews.
Online Access:	Connect to this streaming video (Alexander Street Press)