Marketing on the Web.

How are companies using the web to market their wares? This looks at two very different firms: giant bookseller, WH Smith Online, and specialist wine dealer, Madaboutwine. It's estimated there is a website for everyone on the planet, so companies have to target who they want to visit them. A pr...

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Bibliographic Details
Format:	eBook
Language:	English
Language Notes:	In English.
Published:	London, England : TV Choice, 2000.
Series:	Academic Video Online
Subjects:	W.H. Smith (Firm) Madaboutwine (Firm) Internet marketing. Social media > Economic aspects. Electronic commerce. Online selling. Social media. Marketing and advertising. Marketing sur Internet. Médias sociaux > Aspect économique. Commerce électronique. Electronic commerce Internet marketing Social media > Economic aspects Documentary. documentary film. Documentary films Documentary films. Documentaires.
Online Access:	Connect to this streaming video (Alexander Street Press)

Description
Summary:	How are companies using the web to market their wares? This looks at two very different firms: giant bookseller, WH Smith Online, and specialist wine dealer, Madaboutwine. It's estimated there is a website for everyone on the planet, so companies have to target who they want to visit them. A prime target is the "time-poor" - busy, high income individuals. Madaboutwine use off-line advertising - for example, giving away 20,000 bottles of wine. WH Smith relies more on online advertising - developing links with other websites and using banner adverts. Web design is crucial and "viral marketing" a powerful tool. Will the web lead to a consumer revolution? Or to job losses and more congested roads?
Item Description:	Title from resource description page (viewed October 02, 2017).
Physical Description:	1 online resource (30 minutes)
Playing Time:	00:29:20