Multi-channel retailing /

Today's consumer has other options to satisfy their needs besides brick and mortar retail operations. Many traditional chains now call themselves multichannel retailers with both on-site and off-site divisions. Both national and regional chains such as Crate & Barrel & Marshall Field ar...

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Bibliographic Details
Other Authors:	Clements, Steve (Producer)
Format:	Video
Language:	English
Language Notes:	This edition in English.
Published:	Sunrise, FL : D.E. Visuals, 2002.
Series:	Global business and economics in video
Subjects:	Marketing channel. Retail trade. Commerce de détail. Educational films. Films éducatifs.
Online Access:	Connect to this streaming video (Alexander Street Press)

Description
Summary:	Today's consumer has other options to satisfy their needs besides brick and mortar retail operations. Many traditional chains now call themselves multichannel retailers with both on-site and off-site divisions. Both national and regional chains such as Crate & Barrel & Marshall Field are examined to show the benefits of this retail trend.
Item Description:	Title from resource description page (viewed Mar. 12, 2014).
Physical Description:	1 online resource (26 min.).
Playing Time:	00:25:34