| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000cgm a2200000Ma 4500 |
| 001 |
in00005550488 |
| 006 |
m o c |
| 007 |
cr |na---||a|a |
| 007 |
vz |zazu| |
| 008 |
140312s2008 flu028 g o vleng d |
| 005 |
20241201230559.5 |
| 035 |
|
|
|a (OCoLC)ocn874048321
|
| 040 |
|
|
|a ALSTP
|b eng
|e pn
|c ALSTP
|d OCLCO
|d OCLCQ
|d OCLCF
|d OCLCO
|d OCLCQ
|d OCLCO
|d OCLCA
|d OCLCQ
|d WYU
|d OCLCO
|d OCLCQ
|d OCLCL
|
| 019 |
|
|
|a 1373446193
|
| 020 |
|
|
|z 9781503442580
|
| 035 |
|
|
|a (OCoLC)874048321
|z (OCoLC)1373446193
|
| 043 |
|
|
|a n-us---
|
| 082 |
0 |
4 |
|a 658.8
|q OCoLC
|
| 049 |
|
|
|a TXAM
|
| 245 |
0 |
0 |
|a Marketing to multi-ethnic consumers /
|c by Steve Clements.
|
| 260 |
|
|
|a Sunrise, FL :
|b D.E. Visuals,
|c 2008.
|
| 300 |
|
|
|a 1 online resource (28 min.).
|
| 306 |
|
|
|a 002735
|
| 336 |
|
|
|a two-dimensional moving image
|b tdi
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 344 |
|
|
|a digital
|2 rda
|
| 347 |
|
|
|a data file
|2 rda
|
| 380 |
|
|
|a Videorecording
|
| 490 |
0 |
|
|a Global business and economics in video
|
| 500 |
|
|
|a Title from resource description page (viewed Mar. 12, 2014).
|
| 520 |
|
|
|a It's no longer practical to address the consuming public as one entity. The US is experiencing significant growth in the different ethnicities with each requiring special attention to their purchasing needs. African American, Hispanic and Asian consumers are becoming major purchasers of all merchandise. Manufacturers, retailers and other channel members are employing new strategies to attract these market segments. Interviews with leading representatives of the major ethnicities and a wealth of footage underscore the marketing techniques employed to reach these markets.
|
| 546 |
|
|
|a This edition in English.
|
| 650 |
|
0 |
|a Target marketing
|z United States.
|
| 650 |
|
0 |
|a Minority consumers
|z United States.
|
| 650 |
|
6 |
|a Cibles (Marketing)
|z États-Unis.
|
| 650 |
|
7 |
|a Minority consumers.
|2 fast
|0 (OCoLC)fst01023346
|
| 650 |
|
7 |
|a Target marketing.
|2 fast
|0 (OCoLC)fst01143138
|
| 651 |
|
7 |
|a United States.
|2 fast
|0 (OCoLC)fst01204155
|1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq
|
| 655 |
|
7 |
|a Educational films.
|2 fast
|0 (OCoLC)fst01726235
|
| 655 |
|
7 |
|a Educational films.
|2 lcgft
|
| 655 |
|
7 |
|a Films éducatifs.
|2 rvmgf
|
| 700 |
1 |
|
|a Clements, Steve.
|4 pro
|
| 758 |
|
|
|i has work:
|a Marketing to Multi-Ethnic Consumers (MovingImage)
|1 https://id.oclc.org/worldcat/entity/E39PD3gwqj6Gc8QbcwB83CxTPj
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 856 |
4 |
0 |
|u http://proxy.library.tamu.edu/login?url=https://www.aspresolver.com/aspresolver.asp?AVN2;2306315
|z Connect to this streaming video (Alexander Street Press)
|t 0
|
| 955 |
|
|
|a Alexander Street Press subscription streaming video
|
| 994 |
|
|
|a 92
|b TXA
|
| 999 |
f |
f |
|s e873cfac-e3a6-4585-a735-f6b6761df638
|i c8da40c4-69a1-4a06-a3ae-7e13b9a59ad0
|t 0
|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Electronic Resources
|d Available Online
|t 0
|h Library of Congress classification
|
| 998 |
f |
f |
|t 0
|l Available Online
|