Database marketing /

In this program, it takes a comprehensive approach to help viewers to have a better understanding of database marketing. Topics include: why database marketing; the essential features of database marketing; its use in improving a company's efficiency and effectiveness; database and the internet...

Full description

Bibliographic Details
Corporate Author:	D.E. Visuals (Firm)
Other Authors:	Rutsohn, Phil
Format:	Video
Language:	English
Published:	Sunrise, FL : D.E. Visuals, 1997.
Series:	VAST - Academic video online
Subjects:	Database marketing. Bases de données > Marketing. Alexander Street Video. Educational films. Films éducatifs.
Online Access:	Connect to this streaming video (Alexander Street Press)

Description
Summary:	In this program, it takes a comprehensive approach to help viewers to have a better understanding of database marketing. Topics include: why database marketing; the essential features of database marketing; its use in improving a company's efficiency and effectiveness; database and the internet.
Item Description:	Previously published as DVD.
Physical Description:	1 online resource (28 min.).