Secrets of branding. Episode 5, Going global /

We look at how an understanding of local culture, taste and infrastructure are imperative in selling brands abroad.

Bibliographic Details

Other Authors:	Gilbert, Faye W. (Director), Bartholomew, Joanna (Producer, Narrator)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	London, England : BBC Worldwide, 2014.
Series:	Academic Video Online
Subjects:	International business enterprises. Advertising > Brand name products. Brand choice. Branding (Marketing) Consumers' preferences. Entreprises multinationales. Produits de marque > Publicité. Marques de commerce > Choix. Stratégie de marque. Consommateurs > Préférences. Educational television programs. Émissions éducatives télévisées.
Online Access:	Connect to this streaming video (Alexander Street Press)