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Promotional strategy for small business.

Discusses the promotional mix of personal selling, advertising, sales promotion and publicity with comments by the small business owners. Gives guidelines for budgeting and the need for promotional objectives.

Bibliographic Details
Corporate Author: D.E. Visuals (Firm)
Format: Video
Language:English
Published: Sunrise, FL : D.E. Visuals, 2008.
Series:Business and economics video online.
Subjects:
Sales promotion.
Small business.
Ventes > Promotion.
Alexander Street Video.
Educational films.
Films éducatifs.
Online Access:Connect to this streaming video (Alexander Street Press)
Description
Summary:Discusses the promotional mix of personal selling, advertising, sales promotion and publicity with comments by the small business owners. Gives guidelines for budgeting and the need for promotional objectives.
Item Description:Discussion questions & quiz sheet in original container.
Physical Description:1 online resource (21 min.)