http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Discusses two tests of visual merchandising, particularly of display windows, the test of attractiveness and the test of effectiveness. Illustrates four design principles: emphasis, line, balance, color. Touches upon three design precepts: harmony, contrast, unity. Includes merchandising comments from employees of JC Penney, Herberger's, Music Arts Enterprises, and Big K Kmart, as well as owner of Classic Hatwear & Fashion.
Sunrise, FL : D.E. Visuals, 2009 video publisher number