Secrets of the superbrands. Episode 3, Food /
Alex Riley doesn't get the whole obsession with brands. He's happy to use a hand-me-down mobile phone and reckons he's immune to the powerful lure of big name labels. But millions of consumers can't resist - so how do brands make you buy them, believe in them, even love them? Aft...
| Other Authors: | |
|---|---|
| Format: | Video |
| Language: | English |
| Language Notes: | In English. |
| Published: |
London, England :
BBC Worldwide,
2011.
|
| Series: | Academic Video Online
|
| Subjects: | |
| Online Access: | Connect to this streaming video (Alexander Street Press) |
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