Cover Image

Broadcast media.

Looks at television and radio broadcast media and covers the advantages of each medium. The rating systems and the newer concepts of target marketing are discussed with comments from broadcast advertising executives.

Bibliographic Details
Corporate Author:	D.E. Visuals (Firm)
Format:	Video
Language:	English
Published:	Sunrise, FL : D.E. Visuals, 1994.
Series:	VAST - Academic video online
Subjects:	Advertising. Cable television advertising. Radio advertising. Television advertising. Publicité télévisée (Télédistribution) Publicité télévisée. Alexander Street Video. Educational films. Films éducatifs.
Online Access:	Connect to this streaming video (Alexander Street Press)

Similar Items

What makes a great Super Bowl ad? /
Published: (2013)

Why was Sodastream's ad banned from Super Bowl? /
Published: (2013)

Profitable retail television advertising /
Published: (1977)

Does it pay to advertise during the Oscars? /
Published: (2013)

Move over NFL, the big ad money is in March Madness /
Published: (2013)

An eye on children's advertising self-regulation : a five year report, June 1974 through June 1979 /
Published: (1979)

The new icons? : the art of television advertising /
by: Rutherford, Paul, 1944-
Published: (1994)

30 seconds of gold : advertising on Chinese TV /
Published: (2006)

Fran Cassidy, content in advertising.
Published: (2015)

Principles of brand storytelling in marketing : analyzing commercials.
Published: (2020)

World broadcast advertising; four reports.
Published: (1971)

Children and promotion : new consumer battleground? /
by: Ward, Scott, 1942-
Published: (1972)

Advertising in the broadcast and cable media /
by: Heighton, Elizabeth J.
Published: (1984)

K.F.W.B. commercial.

Verica Djurdjevic - media planning and buying.
Published: (2015)

The Broadcasting yearbook.
Published: (1990)

Print media.
Published: (2004)

Broadcasting cablecasting yearbook.
Published: (1982)

Broadcasting cable yearbook.
Published: (1989)

Broadcasting & cable market place.
Published: (1992)

Advertising agency.
Published: (1998)

Implicit advertising.
Published: (2016)

Publicity : how to plan, produce and place it /
by: Baus, Herbert M., 1914-1999
Published: (1942)

The language of advertising /
Published: (2011)

Or your money back : for the business executive, student, or man on the street, a practical way to turn a minimum investment into a fortune using broadcast advertising /
by: Eicoff, Alvin
Published: (1982)

The spot : the rise of political advertising on television /
by: Diamond, Edwin
Published: (1992)

Advertising on cable : a practical guide for advertisers /
by: Barr, David Samuel, 1956-
Published: (1985)

Sign the petition, keep TV free /
Published: (1967)

Successful radio and television advertising /
by: Seehafer, Eugene Fred, 1921-
Published: (1951)

Radio and television continuity writing /
by: Allen, Louise C.
Published: (1962)

Which ad pulled best? /
Published: (1991)

Advertising media,
by: Agnew, Hugh E.
Published: (1938)

The advertising media /
Published: (2001)

Assignment : be like an anthropologist.
Published: (2020)

Broadcasting cable yearbook.
Published: (1980)

Broadcast advertising in Canada ; past and future growth /
by: Firestone, O. J.
Published: (1966)

The day the pigs refused to be driven to market: advertising and the consumer revolution.
by: Wight, Robin
Published: (1974)

Twitter introduces new keyword ad targeting /
Published: (2013)

Traditional & online print media advertising /
Published: (2011)

Does it pay to be real? : Understanding authenticity in TV advertising.
Published: (2019)