Broadcast media.

Looks at television and radio broadcast media and covers the advantages of each medium. The rating systems and the newer concepts of target marketing are discussed with comments from broadcast advertising executives.

Bibliographic Details
Corporate Author:	D.E. Visuals (Firm)
Format:	Video
Language:	English
Published:	Sunrise, FL : D.E. Visuals, 1994.
Series:	VAST - Academic video online
Subjects:	Advertising. Cable television advertising. Radio advertising. Television advertising. Publicité télévisée (Télédistribution) Publicité télévisée. Alexander Street Video. Educational films. Films éducatifs.
Online Access:	Connect to this streaming video (Alexander Street Press)

Description
Summary:	Looks at television and radio broadcast media and covers the advantages of each medium. The rating systems and the newer concepts of target marketing are discussed with comments from broadcast advertising executives. Role of television in advertising.
Item Description:	Previously published as DVD.
Physical Description:	1 online resource (16 min.).