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Fair trade and chocolate : the Divine story /

This program profiles fair trade chocolate supplier Divine Chocolate, which was established by a co-op of cocoa farmers in Ghana to give them a share in the profits from their crops. The video describes the company's niche in the confectionery market, discusses Divine Chocolate's marketing...

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Bibliographic Details
Format: Video
Language:English
Language Notes:In English.
Published: London, England : TV Choice, 2010.
Series:Academic Video Online
Subjects:
Chocolate industry > Marketing.
Cocoa trade > Ghana.
Competition, Unfair.
Cacao > Commerce > Ghāna.
Cocoa trade
Competition, Unfair
Ghana
Documentaries and Factual Films
documentary film.
Documentary films
Documentary films.
Documentaires.
Online Access:Connect to this streaming video (Alexander Street Press)
Description
Summary:This program profiles fair trade chocolate supplier Divine Chocolate, which was established by a co-op of cocoa farmers in Ghana to give them a share in the profits from their crops. The video describes the company's niche in the confectionery market, discusses Divine Chocolate's marketing efforts, and assesses the company's success in changing acceptable business standards.
Item Description:Title from resource description page (viewed September 25, 2015).
Physical Description:1 online resource (28 min.)
Playing Time:00:28:22