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Innocent drinks : a story of ethics and orange pips /

This program profiles the U.K.-based smoothie firm Innocent Drinks and discusses the company's product, profitability, and marketing strategies. It also highlights Innocent's contributions to sustainable development in its supplier countries and looks at its environmental practices.

Bibliographic Details
Format: Video
Language:English
Language Notes:In English.
Published: London, England : TV Choice, 2006.
Series:Academic Video Online
Subjects:
Innocent (Firm)
Business ethics > Case studies.
Natural foods industry > England.
Smoothies (Beverages) > Marketing.
Morale des affaires > Études de cas.
Aliments naturels > Industrie > Angleterre.
Business ethics
Natural foods industry
England
Documentaries and Factual Films
documentary film.
Case studies
Documentary films
Documentary films.
Documentaires.
Online Access:Connect to this streaming video (Alexander Street Press)
Description
Summary:This program profiles the U.K.-based smoothie firm Innocent Drinks and discusses the company's product, profitability, and marketing strategies. It also highlights Innocent's contributions to sustainable development in its supplier countries and looks at its environmental practices.
Item Description:Title from resource description page (viewed September 25, 2015).
Physical Description:1 online resource (27 min.)
Playing Time:00:27:00